Block Bots Before They Hit Your Ad Inventory

AdPurify ensures only real users see your advertiser's ads — in real time.

Bot traffic on a premium campaign? Try explaining that to your advertiser.

AdPurify cleans your ad delivery pipeline by blocking low-quality traffic and bots BEFORE the ad request is made, using IP/ASN filters, blocklists, and behavioral rules. Keep your inventory clean, maintain advertiser trust, and maximize CPMs — all with a single, easy-to-implement tag.

AdGlare Ad Server



Packed With Features

Get everything you need to protect your ad inventory — at a very competitive rate
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Real-Time Bot Detection

Instantly identify and block bot traffic and automated browsers before they inflate your ad impressions.
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IP & ASN Filtering

Block traffic from known malicious IPs, proxy servers, VPNs, and data centers. Save on ad requests.
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Geo Blocking

Detect and filter users whose location doesn't match expected traffic patterns.
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Domain & Referrer Whitelists

Serve ads only from whitelisted domains.
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Placement-Level Control

Apply custom rules and filters for each ad slot or placement to optimize inventory quality.
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Real-Time Dashboard

Track blocked traffic, clean impressions, and trends with easy-to-read analytics.
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Behavioral Pattern Analysis

Monitor ad interactions, refresh rates, and unusual activity to detect automated traffic in real time.
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Single Lightweight Tag

Implement with one tag per site or placement — no developer-level changes needed.
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Customizable Blocking Rules

No black-box filtering. Set filters for bots, ASNs, user-agents, and IP velocity thresholds.
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Easy Integration

Compatible with AdGlare, Epom, AdSense, or other ad platforms to seamlessly filter invalid traffic.




Frequently Asked Questions


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What is AdPurify?

AdPurify is a real-time ad traffic protection tool that blocks bots, fraudulent impressions, and invalid clicks before they reach your ad inventory. It's designed for publishers coping with bot traffic, poluting reports and bringing down CPMs due to low-quality traffic.

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How does AdPurify differ from ad verification platforms?

Unlike traditional ad verification tools, AdPurify blocks bad traffic before an ad is served, rather than just reporting it afterward.

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Will AdPurify affect my site performance?

AdPurify uses a lightweight tag with fast decision caching, ensuring minimal impact on page load times.

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How is AdPurify integrated into my site?

Simply add a single JavaScript tag per site or placement. Original ad tags are stored in the AdPurify UI and executed only if traffic is clean.

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Can I block traffic by location or IP?

Yes. You can filter traffic by IP address, ASN, and geographic location to prevent invalid or suspicious traffic.

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Does AdPurify work with all ad formats?

AdPurify supports HTML, JavaScript, and iframe ad tags across web, mobile, and apps. It does not support VAST or native ads.

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Can I customize blocking rules?

Absolutely. Set thresholds for suspicious behavior, high refresh rates, repeat visits, and more per site or placement. Use default block lists and modify them as you wish.

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Will blocked users see any fallback content?

Yes. You can configure house ads or fallback creatives to maintain user experience when traffic is blocked (for example: a user that loads 20 pages per minute).

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How does AdPurify detect bots and fraudulent traffic?

It uses IP/ASN analysis, domain/referrer blocklists, behavioral pattern detection, and other real-time signals to identify non-human traffic.

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Can I see reports of blocked and clean traffic?

Yes. AdPurify provides detailed dashboards and advertiser-ready reports showing clean impressions, blocked traffic, and trends.

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Will using AdPurify improve my CPMs?

By ensuring only high-quality, human traffic reaches your inventory, advertiser trust and CPM rates typically increase over time.

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Is AdPurify compatible with existing ad servers?

Yes. It works seamlessly with AdGlare, Epom, AdSense, and most other major ad servers.

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Can I test AdPurify before fully deploying?

Of couse. You can start with a free trial before committing to a paid plan.